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BizReport : Search Marketing : June 21, 2007
Google opens PPA feature to more AdWords users
Google has opened its pay-per-action pricing model to more of its AdWords advertisers around the globe.
Google launched PPA for AdWords to a select group of advertisers as a beta test back in March this year. This week they have begun expanding the scope of this feature to include AdWords users, across the globe, who have enabled conversion tracking plus received more than 500 conversions from CPC or CPI ad campaigns in the last 30 days.
Qualifying AdWords users will find their accounts automatically updated to include the PPA pricing model.
PPA allows advertisers to specify an amount they want to pay a publisher when a customer performs a specific action after clicking through from an ad. The action need not be a purchase, it could be a lead generation, interaction or feedback/review action such as signing up for a newsletter, recommending a friend, watching a video, completing a survey or downloading a file.
"If you have some measurable action online," said Rob Kniaz, Product Manager for AdWords PPA "this is a good way to monetize it."
Tags: AdWords, Google, pay-per-action, search marketing
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