Google gives advertisers more control

From today in the U.S., and worldwide later this year, advertisers in Google’s Adwords program can view a Placement Performance Report. The report will provide data on the individual sites where their ads are being run and enable further campaign optimization. For each domain or URL, the report provides performance metrics such as impressions, clicks and conversions.

Until now, advertisers could only select specific sites for exclusion, now they will be better able to determine which sites perform well, and block the sites that don’t.

"Advertisers have had keywords; now they can more easily add sites to their optimization strategies," said Brian Axe, product management director at Google. "We view this as a platform for much more optimization than advertisers have been able to do before."

Blogsandbucks.com has a good guide to creating the new report.

Tags: AdWords, Google, online advertising, search marketing