RSS feed Get our RSS feed

News by Topic

BizReport : Search Marketing : June 12, 2007

Google gives advertisers more control

Google is giving advertisers more control with the introduction of a new report giving them an insight into where in the Google network their ads are being shown.

by Helen Leggatt

From today in the U.S., and worldwide later this year, advertisers in Google’s Adwords program can view a Placement Performance Report. The report will provide data on the individual sites where their ads are being run and enable further campaign optimization. For each domain or URL, the report provides performance metrics such as impressions, clicks and conversions.

Until now, advertisers could only select specific sites for exclusion, now they will be better able to determine which sites perform well, and block the sites that don’t.

"Advertisers have had keywords; now they can more easily add sites to their optimization strategies," said Brian Axe, product management director at Google. "We view this as a platform for much more optimization than advertisers have been able to do before." has a good guide to creating the new report.

Tags: AdWords, Google, online advertising, search marketing

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.