Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Advertising : June 26, 2007
Google and Yahoo lose out to Quigo
Time Inc. has teamed up with online advertising company Quigo to provide a performance-based ad platform for its online properties.
Quigo’s ‘AdSonar’ technology will be used across Time Inc.’s magazine websites, announced Quigo’s blog yesterday. Google and Yahoo previously handled Time’s contextual ads between them.
Quigo is renowned for its transparency of reporting and, despite its relatively small size, is chosen over Google or Yahoo by many large online media companies including ESPN.com, Forbes.com and FoxNews.com. Their ‘AdSonar’ technology allows advertisers to target ads contextually with specific keywords, by website section or by individual webpage.
"This partnership is a milestone for Quigo and a clear trend we see in the online advertising industry where sophisticated media companies are increasingly demanding more tailored and innovative monetization solutions," said Mike Yavonditte, Quigo's CEO.
Recognizing the demand for control and transparency, Google recently introduced placement performance reports so that, as per Quigo, advertisers can see where their ads have appeared along with site performance metrics.
The partnership is expected to raise ad revenues to over $100 million over the first three years.
Tags: contextual advertising, Quigo, Time Inc.
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.
Comments
Quigo, has set the standards and will continue to be ahead of the game, Quigo adds a fresh look and because they are steps ahead of the other companies, they will continue to rise to domination in this field. Quigo reliazed a problem then solved it, now you will see others start to copy what they created.
Posted by: Mark on October 18, 2007 23:44