News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Forecasters predict a strong holiday season in 2007
Online marketers and e-tailers should begin preparing now for the holiday buying season. According to a recent Advertising.com forecast, the 2007 holiday buying season will be strong.
“The holiday season no longer starts in Q4, with consumers beginning their shopping earlier and earlier,” said Lynda Clarizio, president of Advertising.com (via MarketingCharts). “To fully capitalize on this lengthy shopping season, advertisers should look to leverage marketing tactics for each stage of the consumer purchase cycle - such as online video to build awareness, search marketing to drive traffic, and behavioral retargeting and late-season incentives to close conversions.”
According to the report, 84% of consumers will use the Internet to make purchases this holiday season, and most will begin shopping in October. The October shopping will be browsing, for the most part, as users try to find the best online deals. Most purchases will begin in November. During the pre-shopping time of October, users will visit between two and five websites to comparison shop. Most of those looking for deals will utilize search engines, making paid search campaigns a good investment for the holiday season.
Whether pre-shopping or actually purchasing, online shopping hubs need to be prepared sooner than ever. Shopping deals such as free shipping, coupons and discounts should be advertised clearly on the website and shopping cart software should be tested for ease of use.
- Top 3 social trends to watch in 2015
- Why clicks will regain importance in 2015
- Security concerns cause 23% of consumers to shop less online
- Mobile and online key resource for last-minute Christmas shoppers
- Third of consumers never pay full price online
- Online cash register bells will continue ringing on Christmas Day and Boxing Day
- Experts: App usage will change in 2015
- How data will influence 2015
Featured White Papers
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...