News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Forecasters predict a strong holiday season in 2007
Online marketers and e-tailers should begin preparing now for the holiday buying season. According to a recent Advertising.com forecast, the 2007 holiday buying season will be strong.
“The holiday season no longer starts in Q4, with consumers beginning their shopping earlier and earlier,” said Lynda Clarizio, president of Advertising.com (via MarketingCharts). “To fully capitalize on this lengthy shopping season, advertisers should look to leverage marketing tactics for each stage of the consumer purchase cycle - such as online video to build awareness, search marketing to drive traffic, and behavioral retargeting and late-season incentives to close conversions.”
According to the report, 84% of consumers will use the Internet to make purchases this holiday season, and most will begin shopping in October. The October shopping will be browsing, for the most part, as users try to find the best online deals. Most purchases will begin in November. During the pre-shopping time of October, users will visit between two and five websites to comparison shop. Most of those looking for deals will utilize search engines, making paid search campaigns a good investment for the holiday season.
Whether pre-shopping or actually purchasing, online shopping hubs need to be prepared sooner than ever. Shopping deals such as free shipping, coupons and discounts should be advertised clearly on the website and shopping cart software should be tested for ease of use.
- Top 3 tips for effective native ad campaigns
- Top 3 email tips for the 2014 holidays
- Study: 3/4 will use phones for holiday shopping
- Studies: Shoppers want connection
- Brands: What to prep now for Thanksgiving Weekend
- Would your website earn Google's mobile-friendly label?
- Third of UK online retailers are not ready for the Christmas rush
- Study: Consumers find driving need to be always on
Featured White Papers
- Definitive Guide to Marketing Metrics and Analytics
Download this 70-page, all-encompassing guide to learn the right metrics for understanding and interpreting marketing results, why measuring marketing programs...
- From Average to Elite: 7 Secrets of Today's Top Marketers
Marketing is more chaotic than ever. Pleasing multiple stakeholders, juggling random request inputs and collecting meaningful data from project teams...
- Marketing Attribution in the New World
We all know that consumers generally do not convert after seeing just one advertisement. How do we decide which campaign...