Declining teen market remains lucrative

“The Teens Market in the U.S.” is a new report from market research publisher Packaged Facts. It found that while the U.S. teen population, 12-17 year olds, is set to decline by around 3 percent by 2011, the market for products for that generation will rise from $189.7 billion to $208.7 billion.

Funding the continued rise in spend are, amongst other things, jobs, generous allowances from parents and gifts, raising the aggregate teen income 14.4 percent from $79.7 billion in 2006, to $19.1 billion in 2011.

"Teens living in 2007 have never known a world without personal computers and the Internet," said Don Montuori, the publisher of Packaged Facts. "Teens are in the vanguard of the digital revolution in the media and marketing worlds, and they are helping to change the way media, marketing, and advertising executives approach the American consumer."

The report, “Teens Market in the U.S.”, is available from the Packaged Facts website.

Tags: online spending, Packaged Facts, teen market