Courvoisier targets high-achievers online

In a bid to find the U.K.’s top 500 future high-fliers and form an exclusive social network, Courvoisier cognac is targeting consumers with banner ads, MPUs and leaderboards.

The luxury brand is looking to set up “The Future 500”, a predominantly online social network of ambitious and entrepreneurial high-achievers. Courvoisier plans to nurture the group, providing them with the opportunities and contacts to further their careers and ambitions.

Courvoisier Brand Manager, Claire Richards, commented that the brand was attempting to integrate online in to their traditional print and outdoor campaigns. Online advertising will be run on websites with a male bias, such as GQ, Reuters, Golf Punk and Squaremeal.

“This is the first time a brand within the cognac category has embarked on a campaign that requires its younger target consumer base to truly interact with the brand online over a long-term time frame, in turn creating brand ambassadors who will drive word of mouth amongst peer groups,” she said.

Tags: Courvoisier, online marketing, social network