News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
AdWords adds IP exclusion feature
Last week Google announced the launch of Placement Performance Reports. Now they have provided another tool to give advertisers even more control over where their ads will appear.
The new Google AdWords feature is called IP Exclusion. As the name suggests, it allows advertisers to exclude up to 20 specific IP addresses per campaign. As per the Placement Performance Reports launched last week, the IP Exclusion tool will give advertisers even more control over who sees their ads.
There are a few reasons why an advertiser might want to block an IP address. Blocking competitor IP addresses would result in less click fraud and blocking internal IP addresses will stop accidental clicks from employees and agencies. Bad or high risk IP addresses can also be blocked, along with MFA sites.
The Google AdWords Help Center warns that advertisers should choose IP addresses to exclude carefully. “Some large Internet Service Providers (ISPs) use a range of IP addresses for all their users. If you exclude an IP address that is a proxy for many users, you could be blocking a large amount of legitimate, and potentially profitable traffic,” advises Google.
- Top 3 annoyances for mobile shoppers
- Study: Black Millennials betting on themselves
- Top 3 tips to take Valentine's strategies year-round
- No age limit to looking for love online
- Goodbye second-screening, hello switch-screening
- Less than one-third of emails opened on desktop last year
- Ad Roundup: Platforms for sales, ecommerce
- Top 3 tips to get more from email on Valentine's campaigns
Featured White Papers
- Device of Choice for Online Shoppers & Buyers
Did you know that men shop and buy from mobile devices more than women? Being aware of nuances like this...
- 5 'Must Have' Tactics For Your 2016 Digital Marketing Plan
What are the 5 "must have" tactics that experts agree can help everyone's 2016 digital marketing?...
- Consumers Tell All, Part 1: Online Shopping Frequency
This report looks at how frequently online shoppers are making purchases....