News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
AdWords adds IP exclusion feature
Last week Google announced the launch of Placement Performance Reports. Now they have provided another tool to give advertisers even more control over where their ads will appear.
The new Google AdWords feature is called IP Exclusion. As the name suggests, it allows advertisers to exclude up to 20 specific IP addresses per campaign. As per the Placement Performance Reports launched last week, the IP Exclusion tool will give advertisers even more control over who sees their ads.
There are a few reasons why an advertiser might want to block an IP address. Blocking competitor IP addresses would result in less click fraud and blocking internal IP addresses will stop accidental clicks from employees and agencies. Bad or high risk IP addresses can also be blocked, along with MFA sites.
The Google AdWords Help Center warns that advertisers should choose IP addresses to exclude carefully. “Some large Internet Service Providers (ISPs) use a range of IP addresses for all their users. If you exclude an IP address that is a proxy for many users, you could be blocking a large amount of legitimate, and potentially profitable traffic,” advises Google.
- How to use your CTA to drive email conversions
- Expert: How to improve personalization strategy
- How to use payments as a marketing tool
- Ad Roundup: Partnerships and a new release
- Top 3 tips to use a loyalty program to build engagement
- Fewer people report suffering with information overload than a decade ago
- Third of businesses globally under-prepared for digital transformation
- Expert: Tipping point for personalization is near
Featured White Papers
- How to Deliver Content Your Employees Will Love to Share
Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering...