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BizReport : Advertising archives : June 06, 2007

AdSense policy update

AdSense policy updates bring in new quality guidelines and increase link units.

by Helen Leggatt

Google has updated the AdSense policy to require publishers to comply with their existing Page Quality Guidelines. The guidelines are put in place to encourage publishers to create sites with simple navigation and substantial, useful content. That can only be good news for advertisers who don’t want their ads appearing on “made for AdSense” and other bad-quality sites.

The AdSense blog announcement states that the new policy requirement “doesn't mean that you can't use online advertising; it simply means that if you do, you need to be sure that the way you advertise meets with the guidelines, whether it's through AdWords or through any other advertising program.”

There is some good news in the update for advertisers, too. Instead of just one link unit, advertisers will be able to display three. These unobtrusive ads, made up of lists of links, are perfect for awkward or “hard to fit” spaces on websites.

All in all, the changes won't affect quality publishers and the additional ad units can only be good for income generation.

Tags: AdSense, Google

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