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BizReport : Search Marketing : June 27, 2007

AdSense ad design turns a corner

Google AdSense has added a new feature for publishers to manipulate the design of their ads’ borders.

by Helen Leggatt

AdSense users have long been able to control and size and colors of their ads. A new design option allows for a choice of ad border corners. Called “Corner Styles” the feature allows publishers to choose between “very rounded”, “slightly rounded” or "square" corners.

The effect of being more able to blend an ad into a website has the potential to raise click-through rates and complement the overall site design.

The new option is available when designing ad blocks, in a pull-down menu as illustrated below.


Of course, some designs will render the borders invisible, as the Google blog points out. “Please keep in mind that if your page background color, ad background color, and ad border color are all the same, these new corners won't be visible,” it reads.

Tags: ads, AdSense, Google

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