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BizReport : June 29, 2007 Archive

June 29, 2007 Archive

Trends & Ideas | June 29, 2007

In-Game ads predicted to surpass $2 billion

In-game advertising will explode over the next five years according to a recent Parks Associates forecast. In 2006 US advertisers spent about $360 million on in-game ads; by 2012 forecasters expect that spend to grow to $2 billion. >>

Research | June 29, 2007

Boomer generation is a key online demographic

Marketers may have the wrong idea about the boomer generation. According to new research from Focalyst, only about 9% are truly affluent, however, marketers can still make an impact by correctly targeting these members of society. >>

Advertising | June 29, 2007

Forecasters predict ad slowdown

Advertisers across the board will begin to spend less according to several spending forecasters. Television, radio, newspaper and even online ad networks will likely be impacted by the reduced spending. >>

Ecommerce | June 29, 2007

Declining teen market remains lucrative

The U.S. teen population is set to decline over the next five years, yet forecasters say the market for products bought by, and for, that generation will continue to rise. >>

Social Marketing | June 29, 2007

Targeting social networkers with widgets

Widgets may be just what marketers need to get themselves noticed on Internet social networks. >>

Research | June 29, 2007

Report finds Internet cool but television essential

Five years ago the Internet was voted “least essential” medium, now it’s giving television a run for its money. >>