June 25, 2007 Archive

Search Marketing | June 25, 2007

More shake ups at Yahoo

This weekend Yahoo Inc. announced it was merging its search and display advertising units. >>

Advertising | June 25, 2007

In-Game ads to be measured by Nielsen, IGA

Online marketers wanting to know just how ads in online games are seen by users will want to pay attention to a study from IGA and Nielsen. The companies will work together to measure the effectiveness of in game advertising. >>

E-commerce | June 25, 2007

Forecasters predict a strong holiday season in 2007

Online marketers and e-tailers should begin preparing now for the holiday buying season. According to a recent Advertising.com forecast, the 2007 holiday buying season will be strong. >>

Search Marketing | June 25, 2007

Google maintains the search lead

In the latest report from comScore, Google has maintained its lead on other powerful search engines. According to the report, Google captured just over 50% of U.S. searches in May. >>

Research | June 25, 2007

Online consumer enquiries badly handled

A mystery-shopper exercise in the U.K. found that many online retailers are failing to respond speedily, accurately or professionally to customer enquiries. >>

Social Marketing | June 25, 2007

Wary marketers avoid user-generated media

ROI-driven marketers are wary of using user-generated media and new media, finds a new report, and many aren’t confident about letting consumers have more control. >>

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