BizReport : June 19, 2007 Archive

June 19, 2007 Archive

Search Marketing | June 19, 2007

AdWords adds IP exclusion feature

Last week Google announced the launch of Placement Performance Reports. Now they have provided another tool to give advertisers even more control over where their ads will appear. >>

Advertising | June 19, 2007

U.S. advertising spend dips slightly in Q1

U.S. advertising spending was down just 0.6 percent compared to Q1 2006, according to the recently released Nielsen Monitor-Plus. >>

Research | June 19, 2007

Television, Internet the choice for news readers

More people are turning to the television and to the Internet for their news headlines according to a recent Harris Poll. Researchers polled users in America, Australia and five European countries and found that only 6% to 13% rely on newspapers for their information. This is a decline over past numbers. >>

Advertising | June 19, 2007

Men say TV is the big influencer

Marketers trying to reach a predominantly male audience should stick with television advertising. That is the indication from a recent study from Maxim Magazine and Hall & Partners researchers. The study, which surveyed the magazines male readers, found that men are most likely to be influenced by television advertising. >>

Mobile Marketing | June 19, 2007

Is mobile worth advertiser's time?

Advertising online is one thing, but many marketers have been leery of making the jump to include mobile platforms in their overall advertising strategy. Citing the small supply of data and measurement offerings available, some have said that they will consider mobile "in the future". But that could be a mistake. >>

Trends & Ideas | June 19, 2007

British have big appetite for streaming video

In April, 2007, British internet users initiated more streaming video content than any other country in the world, according to comScore. >>