Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : June 15, 2007 Archive
June 15, 2007 Archive
Advertising | June 15, 2007
IAB launches centralized ad spec database
A centralized database of ad unit specifications has been launched by the Interactive Advertising Bureau. >>
Research | June 15, 2007
Father's Day shoppers head for stores
Nearly a fifth of U.S. shoppers will buy their Father’s Day gifts online this year, according to recent research. >>
Search Marketing | June 15, 2007
Search advertising threatened by video
New data from research firm IDC predicts search advertising will continue to grow in terms of “absolute spend”, but that emerging advertising formats, such as video, will grow more quickly. >>
Viral Marketing | June 15, 2007
comScore: 1 billion videos streamed in March
Mark online giant Google as the leader for another Internet category. According to comScore's Video Metrix, Google led all other online properties for online video streams in March. >>
Search Marketing | June 15, 2007
Searches are up for Internet Yellow Pages
Online marketers may want to invest a bit more in Internet Yellow Pages (IYP) listings and advertisements. According to a recent comScore study, 800 million searches were performed through IYP in the first quarter of 2007. >>
Advertising | June 15, 2007
DTC brands ignore web for print
Auto and apparel marketers may be flocking to the Internet for increased ad exposure but pharmaceutical marketers are not. According to a recent TNS Media Intelligence report, direct-to-consumer ads from pharmaceutical companies are practically ignoring the web in favor of print and television ads. >>
Latest Headlines
- Interpublic: Search is slowing, Social is growing
- Study: The best length for B-to-B pod casts
- Channel Intelligence launches new ecommerce tool in beta
- Nielsen: Viewers prefer TV set to Internet
- New AdJug partnerships announced
- Study: Mobile users want practical content
- 5 Don'ts For Your Next Email Campaign
- WinBuyer Launches Competitive Pricing Platform
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.