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BizReport : June 15, 2007 Archive

June 15, 2007 Archive

Advertising | June 15, 2007

IAB launches centralized ad spec database

A centralized database of ad unit specifications has been launched by the Interactive Advertising Bureau. >>

Research | June 15, 2007

Father's Day shoppers head for stores

Nearly a fifth of U.S. shoppers will buy their Father’s Day gifts online this year, according to recent research. >>

Search Marketing | June 15, 2007

Search advertising threatened by video

New data from research firm IDC predicts search advertising will continue to grow in terms of “absolute spend”, but that emerging advertising formats, such as video, will grow more quickly. >>

Viral Marketing | June 15, 2007

comScore: 1 billion videos streamed in March

Mark online giant Google as the leader for another Internet category. According to comScore's Video Metrix, Google led all other online properties for online video streams in March. >>

Search Marketing | June 15, 2007

Searches are up for Internet Yellow Pages

Online marketers may want to invest a bit more in Internet Yellow Pages (IYP) listings and advertisements. According to a recent comScore study, 800 million searches were performed through IYP in the first quarter of 2007. >>

Advertising | June 15, 2007

DTC brands ignore web for print

Auto and apparel marketers may be flocking to the Internet for increased ad exposure but pharmaceutical marketers are not. According to a recent TNS Media Intelligence report, direct-to-consumer ads from pharmaceutical companies are practically ignoring the web in favor of print and television ads. >>