BizReport : June 14, 2007 Archive

June 14, 2007 Archive

Advertising | June 14, 2007

Increase in U.K. online display campaigns

New figures from Nielsen//NetRatings show that the number of online display campaigns in the U.K. rose by over 30 percent from January through April 2007, compared to the same period last year. >>

Loyalty Marketing | June 14, 2007

U.K. e-florist signs with leading U.S. e-loyalty programme

A leading U.S. provider of online marketing services has branched out into Europe with the signing of its first U.K. client. >>

Research | June 14, 2007

comScore adds Widget Metrix

Online measurement company comScore will now track embedded content on webpages, known as widgets, giving full credit to the websites that are serving it. >>

Advertising | June 14, 2007

Radio is the choice of the Hispanic population

Don't rule out the reach of radio advertising in the US. According to a recent study from Edison Research, radio is the medium of choice for the Hispanic population - the largest minority group in the US. >>

Research | June 14, 2007

Study: don't count out newspapers yet

Online advertising may be the new buzzword, but according to a recent study newspapers should not be ignored in favor of online ads. According to the World Association of Newspapers, newspaper ad spending increased nearly 3% in 2006 and has shown an almost-10% increase over the last five years worldwide. >>

Research | June 14, 2007

Rich media increases online ad reach

A new study sheds light on how well online ad campaigns work with and without rich media. According to researchers with InsightExpress, campaigns actually perform better when rich media - online video, Flash and HD3D - practices are included. >>