BizReport : June 13, 2007 Archive

June 13, 2007 Archive

Research | June 13, 2007

Tech buyers avoid unwanted calls with invalid phone numbers

The online generation of sales leads by forcing registration for content or downloads should include multiple offers and communication routes to maximise sign-ups. >>

E-commerce | June 13, 2007

Gas price rises may benefit online retailers

The rising price of gas is making U.S. consumers rethink their spending behavior, according to a new survey by PriceRunner.com. >>

Advertising | June 13, 2007

More advertisers turn to ad networks

A new study indicates that advertising networks aren't going anywhere. In fact, more online marketers and ad agencies are turning to the different ad networks to better serve campaigns. >>

Advertising | June 13, 2007

How to target users by behavior

Online marketers can expect big things from behavioral targeting in the next five years. That is according to a new report from eMarketer which predicts spending in the behavioral category to reach $1 billion by 2008. However, before they can reap the benefits, there must be a game plan. >>

Research | June 13, 2007

European online ad spend jumps 50%

The online ad spend in Europe showed a scorching increase in 2006, jumping more than 50% to reach 10.8 billion euros. In 2005 the online ad spend brought in just over 4.5 billion euros. >>

Research | June 13, 2007

Online coupon usage increases with income

According to new survey results from PriceRunner.com, U.S. consumers with higher incomes are more likely to use online coupons. >>