BizReport : June 12, 2007 Archive

June 12, 2007 Archive

Search Marketing | June 12, 2007

Google gives advertisers more control

Google is giving advertisers more control with the introduction of a new report giving them an insight into where in the Google network their ads are being shown. >>

Advertising | June 12, 2007

Huge rise in use of behaviorally targeted ads predicted

A recent eMarketer report predicts that behaviorally targeted online advertising is set to quadruple in the next four years. >>

Social Marketing | June 12, 2007

Online communities want more brand engagement

Allowing customers to drive conversations in online communities will, in turn, increase participation and brand engagement. >>

Advertising | June 12, 2007

Study: multiple ads lead to conversions

Consumers aren't converting simply because of the last ad that they saw online. According to a recent study, users are more likely to convert when they have seen multiple ads across multiple platforms. >>

Research | June 12, 2007

McAfee declares 4% of search results "risky"

A new study from a virus protection firm indicates that online marketers need to be more careful than ever about how secure their websites are. According to McAfee, roughly 4% of search results include a dangerous website. >>

Research | June 12, 2007

Product placement best for electronic purchases

All product placements are not created equal. According to a recent BIGresearch survey, consumers are most likely to respond to product placements of electronics. >>