BizReport : June 7, 2007 Archive

June 7, 2007 Archive

Advertising | June 07, 2007

US online adspend up 16%

Advertisers spent just a little bit less in the first quarter of 2007 than they spent the prior year, according to a recent report from TNS Media Intelligence. The spend declined 0.3%, however the online portion of the total spend increased during Q1. >>

Research | June 07, 2007

Longer video ads more effective, finds study

Longer video ads have a more positive impact than shorter video ads, according to research commissioned by the Online Publishers Association. >>

Ecommerce | June 07, 2007

Online shoppers will pay premium for privacy protection

A new study has found that online shoppers are willing to pay extra to protect their privacy. >>

Mobile Marketing | June 07, 2007

Coca-Coca launches mobile social network

Coca-Cola Co. is creating a mobile phone social network for Sprite, a brand known to be popular with teenagers. >>

Research | June 07, 2007

Microsoft could "unlock" user identity

Just how anonymous are users online habits? Maybe not as anonymous as they once thought. The question is, is this good for online marketers or not? >>

Research | June 07, 2007

Do deleted cookies impact online measurement?

Online measurement is impacted by how often users delete their cookies, often inflating that "unique" bottom line. That according to a new white paper from comScore. >>