BizReport : June 6, 2007 Archive

June 6, 2007 Archive

Research | June 06, 2007

Online business not geared towards the social shopper

Social shoppers need a certain type of shopping environment and, according to a recent study by Gartner, current e-commerce sites aren’t providing the right conditions. >>

Search Marketing | June 06, 2007

E-commerce sites heavy users of paid search advertising

Retail and comparison shopping sites are the heaviest users of paid search advertising, according to a new report from comScore. >>

Advertising | June 06, 2007

AdSense policy update

AdSense policy updates bring in new quality guidelines and increase link units. >>

Search Marketing | June 06, 2007

Search engines boost retail site traffic

Paid search and search engine optimization may be the best options for driving traffic to e-tail websites. According to a recent Hitwise study, nearly one-quarter of the traffic to retail websites in May was driven by search engines. >>

Advertising | June 06, 2007

Local media focus marketing efforts online

A new report from Borrell Associates indicates that the battle for local advertising dollars is increasingly headed online. According to the report, because more advertisers are turning to the web more local media outlets (television, newspapers, radio stations and businesses) are selling online ads in the hopes of pulling in new local users. >>

Search Marketing | June 06, 2007

Marketers may need to rethink SEO

Traditional search engine optimization methods may have worked to increase website traffic in 2005 or 2006, but users' search habits are changing and marketers may need to change how they target the market through search. >>