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BizReport : June 4, 2007 Archive

June 4, 2007 Archive

Advertising | June 04, 2007

Co-branded credit cards: a new advertising medium?

There are a plethora of opportunities online to increase brand awareness. There are branded micro-sites, bulletin boards, blogs, plogs. The list goes on. But one of the most useful branding opportunities is offline - in consumers' wallets. >>

Advertising | June 04, 2007

Ad trade groups ask FTC for help

Two trade groups, leery of the recent online ad buyouts, have asked the Federal Trade Commission (FTC) for assistance in ensuring that online advertising competition remains strong. >>

Research | June 04, 2007

Increase online presence to increase sales

Whether building an online shopping destination point or trying to increase the profile of a brick-and-mortar store, a recent study from WPP's Group M indicates building an online presence is the key. According to the study, both on-and-offline businesses will benefit from online brand exposure. >>