News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Users choose multi-media over news content
News and media websites have another reason to be nervous about the ever-changing Internet: according to a new study from Hitwise, nearly 200% of past traffic has left news and media sites in favor of newer multi-media sites.
According to the Hitwise US News and Media Report, between April 2006 and May 2007, traffic increased at multi-media sites by 196%. Much of that traffic was because of a decrease in traffic to news and media content sites.
LeeAnn Prescott, director of research at Hitwise and author of the report said, search engines helped multi-media sites increase their traffic in the last year. "Search engines were more likely to be the first step for Internet users in their search for information about breaking events, and search engine results from news video services, video sites like YouTube, and blogs were more likely to contain the information they sought, thus hastening the growth of non-traditional news sources."
Google, in fact, sent 29% more traffic to news and information sites in March 2007 than in March 2006. Still, the report indicates that the market share for news and information sites decreased by 3.8% YOY.
News aggregators such as Topix, however, increased their market share. According to the report, there was an 81% growth YOY for news aggregators. Rural areas, especially, are more prone to use aggregators as their main source of information.
- Advertising Roundup: Analytics and mobile engagement
- How reviews from gift-givers can help brands
- 51% of Brits can not spot ads in search results
- Clean fraud and account takeover top UK businesses fraud concerns
- Survey: Elections worrisome for SMB owners
- Reports: Online crucial for SMBs
- 3 trends to watch in social marketing
- Expert: How extreme stacking can benefit retailers
Featured White Papers
- 6 SEO Predictions to Plan for in 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about...
- How to Boost Reader Engagement 300%
Building an audience isn't just about quantity: it's also about quality. How can you increase the number of readers who...