Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : May 17, 2007
Silver surfer numbers increase online
According to new research from Hitwise UK, silver surfers will become the largest represented group online by the end of the year.
A year ago the silver surfer category, those over 55 years of age, accounted for 15.7 percent of UK internet users. Recent statistics from Hitwise UK has found an increase this year to 22 percent, just slightly behind the most active age group of 35 – 44 year olds.
“Among the top categories visited by those aged 55 plus, search engines, adult, shopping and classifieds are the favourites and are consistent with the most visited categories overall,” said Hitwise UK research vice-president Heather Hopkins.
Travel and news and media websites were also popular with silver surfers. They accounted for 27 percent of visits to travel sites and 24 percent of visits to news and media sites.
It’s not just the wealthy silver surfers who have increased their online footprint. Both “Twilight Subsistence” (pensioners subsisting on meagre incomes) and “Grey Perspectives” (pensioners with savings enjoying their retirement) groups, as identified by Experian Mosaic, have increased, 29 percent and 30 percent respectively.
Tags: Hitwise, silver surfers
Subscribe to BizReport
Latest Headlines
- Shorten add-on product lists says HP physicist
- Internet ad growth forecasts revised down
- Online reviews usage peaks on Thanksgiving, Cyber Monday
- Greystripe launches flash ads for iPhone
- Report: 1 in 10 youths watch television online
- Discounts pushed Cyber Monday buying
- LucidMedia to expand contextual display ad network
- Britain's bankers banking on SMS marketing
Featured White Papers:
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Comments
We are forming the social networking site for women over 50 in the US. The discussion is lively and the interests are diverse. Site has already grown out of its original shell and will be launching a larger version soon. This is a community that wants to find each other.
Posted by: Suzanne Caplan on February 19, 2008 17:35