Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : E-commerce : May 28, 2007
Online shoppers want information during buying process
The provision of information throughout the buying process is a key way to convert browsers into purchasers, says a new report.
According to Harris Interactive’s recent Online Retail Report, nearly half of consumers have increased the amount of shopping they do online. Forty-eight percent said they had increased online shopping “a great deal” or “somewhat” in the last five years.
The key to converting browsing shoppers is to provide plenty of information throughout the buying process. Forty-two percent of consumers said they would like to be able to find information online and solve their queries themselves. Being able to find the information they want immediately, and online, increases their satisfaction and reduces retailer’s costs.
"Providing shoppers with easy access to relevant information is critical to the success of any online retailer," said Greg Gianforte CEO of RightNow, the report’s sponsor.
Following up on sales with targeted email messages is also essential to ensure repeat business and customer satisfaction. Seventy-three percent said they would welcome any post-purchase follow up, and 68 percent said they had looked around a website after receiving an email from a retailer.
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.