Report: IP Blacklisting doesn't stop click fraud

Blacklisting may be a good solution when it comes to email marking but the same cannot be said for paid search or display ad campaigns. A new report indicates that IP blacklisting isn't a good solution for click fraud. >>

E-commerce

Multi-channel retailers holding back online

Multi-channel retailers are holding back on investing in online technology, finds a new report from Retail Systems Research (RSR). “Playing well with others: E-commerce’s evolving role in the customer experience” found that store-based retailers have little understanding of how consumers use e-commerce. >>

Research

Online consumer magazines experience rise in traffic

Consumer magazine websites have experienced a rise in traffic for the second quarter in a row, according to the most recent figures released by the Magazine Publishers of America. >>

Search Marketing

comScore: Indian search market study released

comScore has released findings from its latest study into the online search market in India. Three guesses who has the major market share. >>

Search Marketing

AdBrite, Kenshoo Search pairing gives search marketers more options

Search marketers wanting a little bit more than simple keyword ads should take a look at the recent pairing of AdBrite's online advertising network to Kenshoo's Search platform. The duality of the pairing gives search marketers to add display ads to their campaigns with the click of a button. >>

Viral Marketing

Tremor: Content is the key for pre-roll video ROI

Content could be the reason your most recent video ad campaign didn't pull in the kind of return you were hoping for. According to a recent report from Tremor Media, when pre-roll ads are used content can either make or break the campaign. >>

Social Marketing

MeetingWave makes social networking social

If you're one of the thousands of people who believe that online social networking just isn't social enough, you've got a new outlet. MeetingWave is a new social application that helps users connect - offline. >>

Research

Most popular young adult sites in UK finance focused

Apparently, it's not all about having fun online. Research among young, British adults reveals that financial management is front of mind when it comes to their reasons for going online. >>

Advertising

OPA: Consumers act on local media ads

An Online Publishers Association study has revealed that consumers are more likely to respond to ads on local media websites compared to other local online sites. >>

Email Marketing

Marshal: Spam sells

Ever wondered why the volume of spam continues to rise? Because, it seems, people are actually buying from them. Security company Marshal asked consumers what purchases they’d made from spam and a surprising number of people confessed. >>