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BizReport : Mobile Marketing : May 03, 2007

Microsoft announces acquisition of ScreenTonic

Microsoft has finally bagged a deal. This week the software giant agreed to purchase ScreenTonic, the European mobile phone advertising company.

by Helen Leggatt

screen_tonic.gifMicrosoft has joined the likes of Yahoo and Google by gaining a foothold in the mobile advertising market. ScreenTonic, its recent acquisition, is a major European player whose technology Microsoft intends to roll out globally.

The mobile phone advertising company has developed a platform on which to manage and place ads on the mobile internet and also acts as an advertising agency.

"The acquisition of ScreenTonic will be part of our long-term strategy to deliver ad experiences that map to the (mobile Internet)," said Steve Berkowitz, senior vice president at Microsoft's online services group.

ScreenTonic, a Paris-based company, serves around 80 million banner ads a month, via carriers such as Orange France and Mobistar, on behalf of major brands.

Tags: Microsoft, mobile marketing, ScreenTonic

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