How social media can help organic search results

Creating interesting content and dispersing SEO keywords through marketing content pages are the first steps in increasing organic search results. No one is disputing that fact, but simply creating good content alone will not create the kind of search traffic that most online marketers need for their products and services.

by Kristina Knight

Social media websites can help push those great keywords and professional copy to the head of organic search listings. How? Sites like Digg, Del.icio.us, Newsvine and Ma.gnolia/ make it simple for readers to link to content, and as all SEO professionals know, good links are as important as good copy. So, the first step for marketers is to include social media buttons to these sites, making it simple for readers to link to that copy.

Having readers bookmark your content could garner even more readers and potential links to that content, thus pushing organic search listings even higher.

The second step in increasing organic search listings is to optimize title and description tags for the content pages. Including the top keyword phrase from the pages in the title tag, the description and the text body will help increase organic search listings. These keyword phrases should also be included in the h1 tags.

More than buying new keywords each quarter, optimizing your organic search results is the best way to increase pageviews and ultimately the ROI of any marketing campaign.