Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Search Marketing : May 17, 2007
How social media can help organic search results
Creating interesting content and dispersing SEO keywords through marketing content pages are the first steps in increasing organic search results. No one is disputing that fact, but simply creating good content alone will not create the kind of search traffic that most online marketers need for their products and services.
Social media websites can help push those great keywords and professional copy to the head of organic search listings. How? Sites like Digg, Del.icio.us, Newsvine and Ma.gnolia/ make it simple for readers to link to content, and as all SEO professionals know, good links are as important as good copy. So, the first step for marketers is to include social media buttons to these sites, making it simple for readers to link to that copy.
Having readers bookmark your content could garner even more readers and potential links to that content, thus pushing organic search listings even higher.
The second step in increasing organic search listings is to optimize title and description tags for the content pages. Including the top keyword phrase from the pages in the title tag, the description and the text body will help increase organic search listings. These keyword phrases should also be included in the h1 tags.
More than buying new keywords each quarter, optimizing your organic search results is the best way to increase pageviews and ultimately the ROI of any marketing campaign.
Tags: organic search, paid search, search engine optimization, social media
Subscribe to BizReport
Latest Headlines
- Are you prepared for an online reputation crisis?
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.