News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Google pilots AdSense for Video
Google has launched a pilot program with a small group of publishers to test streaming video ads in their online video content.
A quiet announcement on Google’s AdSense blog this week has outlined their plans to launch a closed pilot for “AdSense for Video”. Selected publishers, with their own video content, will be able to control the videos in which their ads appear, and where in those videos the ads are played. The pilot is similar to the beta launched by AdBrite earlier this year, which has now gone live.
Christine Lee, AdSense Product Marketing Manager, posted the announcement on the blog, saying, “Just as AdSense adds value to the text content on your website and is useful for your users, we think these in-stream ads in video will add value to publishers' video content and help to deepen engagement with users watching the videos.”
“AdSense for Video” is the latest of Google’s video initiatives and differs from recently introduced “Click to Play” video ads and AdSense’s video distribution and sponsorship programs. This new feature allows the monetization of video content, a holy grail for advertisers and publishers alike.
“This pilot represents our continued efforts to address the challenges faced by publishers who want to monetize their video content, by advertisers who want access to quality video inventory, and finally by users who want ads to enhance their video watching experience, not detract from it,” said Lee in her blog post.
- Traditional external agency model failing to meet marketers' needs
- Few marketers intend to invest in marketing technology in 2017
- Kinetic email boosts unique click and click-to-open rates
- Study: GenX, Y most likely to BOPIS
- Experts: Why points aren't enough for loyalty
- How to win the Amazon Buy Box
- More brands building relationships with bloggers
- Consumers prefer human touch for insurance buying, claims
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...