Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Advertising archives : May 24, 2007
Google pilots AdSense for Video
Google has launched a pilot program with a small group of publishers to test streaming video ads in their online video content.
A quiet announcement on Google’s AdSense blog this week has outlined their plans to launch a closed pilot for “AdSense for Video”. Selected publishers, with their own video content, will be able to control the videos in which their ads appear, and where in those videos the ads are played. The pilot is similar to the beta launched by AdBrite earlier this year, which has now gone live.
Christine Lee, AdSense Product Marketing Manager, posted the announcement on the blog, saying, “Just as AdSense adds value to the text content on your website and is useful for your users, we think these in-stream ads in video will add value to publishers' video content and help to deepen engagement with users watching the videos.”
“AdSense for Video” is the latest of Google’s video initiatives and differs from recently introduced “Click to Play” video ads and AdSense’s video distribution and sponsorship programs. This new feature allows the monetization of video content, a holy grail for advertisers and publishers alike.
“This pilot represents our continued efforts to address the challenges faced by publishers who want to monetize their video content, by advertisers who want access to quality video inventory, and finally by users who want ads to enhance their video watching experience, not detract from it,” said Lee in her blog post.
Tags: AdSense, Google, video advertising
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Top 4 ad trends to watch in 2021
- Report: 1/3 of people don't want to return to the office full-time
- Top 3 tips to use performance data to improve campaign optimization
- Top tips for brands 'going wide' with email
- Deloitte: Retail, tech to break out in 2021
- Report: 11 billion hours spent on mobile
- Despite shipping delays, shoppers happy with 2020 holiday season
- Expert: How to improve email connection with shoppers