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BizReport : Search Marketing : May 10, 2007

Google leads April search share

It seems no matter how hard they try, other search engines simply cannot catch up with Google's brand. According to the most recent research from Hitwise, Google accounted for more than 65% of all April searches.

by Kristina Knight

Yahoo accounted for 20% of April searches, MSN held 8.5% of searches and accounted for 3.6% of April searches.

Google also showed the largest year-over-year jump with a 7% growth margin from April 2006 to April 2007. Yahoo lost 2% of the search share YoY, MSN searches declined roughly 4% and searches went down about half of a percent.

These numbers don't come as a surprise, as Google has been leading the search wars several months in a row. It is, however, an indicator of how consumers see the search giant. Though many marketers have indicated worry about Google growing so fast, especially after it was announced that the search giant was acquiring DoubleClick, it is clear that consumers don't have the same worries. Taking these numbers and the search results from all of 2007 and much of 2006 into account, it appears as if consumers are simply using a search engine that has worked for them in the past.

Like Google or not, with the search marketing spend expected to jump 25% in 2007, it is clear that using the platform will get ads in front of more consumers in a shorter span of time.

Tags: Google, paid search, search engines

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