Google increases U.S. search market share in April

The most recent market analysis has confirmed previous reports that Google’s U.S. search market share has risen sharply during April.

by Helen Leggatt

The search engine giant continues to take business from its closest rivals as it gained 1.4 points in April, according to the latest figures from comScore. Google now commands 49.7 percent of the U.S. search market.

In contrast, Yahoo and Microsoft both saw their U.S. search share in fall. Yahoo’s fell 0.7 percent to 26.8 percent and Microsoft sites lost 0.6 percent, down to to 10.3 percent, reports comScore. Google’s share has steadily risen, month over month, during the last couple of years.

In terms of the number of search queries performed during April, Google is, of course, out in front with 3.6 billion followed by Yahoo with 2 billion, Microsoft with 757 million and Ask with 376 million.

U.S. internet users performed 7.3 billion searches online during April, on a par with March’s figures and up 11 percent on the same period last year, reports comScore.