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BizReport : Advertising archives : May 11, 2007

Future of advertising is online, says Bill Gates

Bill Gates has said he will spend the remainder of his full-time employment at his firm focussing on advertising and marketing services.

by Helen Leggatt

Speaking at Microsoft’s annual Strategic Account Summit, Bill Gates said that his main focus before he left his full-time position would be on “search, buyers and sellers”.

The shift to online, with its associated lower costs and enhanced user experience will, Gates said, contribute to the shift of advertising online over the next five years and beyond.

“We’re saying newspapers will go online, and there will be massive innovation that comes out of that,” he said “We’re saying that TV, the biggest ad market in the world, will completely go online and have the kind of targeting interaction that you only get out on the Web today.”

Not everyone is in agreement. The Seattle Times quotes David Cohen, executive vice president at Universal McCann, who said, "The timeline between now and when that happens I think is questionable. I know that the newspaper industry is definitely going through an evolution, but ... there's still a tremendous amount of circulation in some of these markets."

Microsoft remains behind Google and Yahoo with just 10 percent of the share of the search market, according to Nielsen//NetRatings.

Tags: Bill Gates, Microsoft, online advertising, online marketing

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