BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Advertising : May 10, 2007

Fox to offer MySpace slots to Super Bowl advertisers

News Corp.'s Fox Sports and MySpace are teaming up to give Super Bowl television advertisers a larger online presence during the game.

by Helen Leggatt

In the run up to the Fox network's “upfront” market, where around $9 billion in advertising will be secured for next February’s Super Bowl, the news network has announced that advertisers will get increased web components.

It’s a move that the WSJ says “marks the biggest move yet by a network to try to leverage its Internet ties to buyers who are increasingly demanding a web component in their marketing plans”.

With the price of a 30-second slot rising $100,000 to $2.7 million, it’s not surprising that advertisers are demanding more exposure. The WSJ reports that advertisers will be able to append additional calls to action, for instance links and coupons, to their ads.

A comScore survey of 1,000 viewers of this year’s Super Bowl revealed that 7 percent went online during the game purely to view the ads, reported the WSJ.

Tags: Fox News, MySpace, online advertising, Super Bowl

Comments (0)

Subscribe to BizReport




  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Post a comment



Security Code:




Featured White Papers:

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

  • NEW! B-to-B Lead Generation Handbook
    Special $200.00 discount for BizReport readers only!
    Improve your results and the quality of your leads - download the full report right now.

http://www.bizreport.com/2007/05/fox_to_offer_myspace_slots_to_super_bowl_advertisers.html

 

 

Copyright © 1999-2008 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.