Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Ecommerce : May 17, 2007
Coupons Inc. acquires Boodle.com
Coupons Inc. announced its acquisition of Consumer Networks LLC and its coupon service, Boodle.com.
Boodle.com provides newspapers with printable coupons to feature on their websites. Coupons Inc. has been working with Boodle.com for the last four years, providing the technology platform.
The deal will see Coupons Inc. expand in to the local retail coupon arena, in which Boodle.com already has around 100 newspaper clients. Coupons Inc. already works with over 600 brands, enabling 99.5 percent of all printable online coupons. Its Digital FSI™ Network is the world’s largest coupon network with thousands of consumer websites reaching more than 75 million grocery, pharmaceutical, and general retail shoppers.
"Newspapers deliver almost 90% of the 384 billion coupons distributed each year. As consumers shift their media consumption online, newspapers' sites are the natural place for them to turn for savings," said Coupons Inc.’s CEO Steven Boal.
According to Boal, the redemption rate for offline coupons is less than 1 percent, whereas coupons printed from the internet have a redemption rate of around 17 percent.
Tags: Boodle.com, coupons inc., newspapers, printable coupons
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.
Comments
by Sheldon Casper Director of Marketing Local Coupons for Print and Internet BestCouponBook.com
Looks like a major shift in the approach to local coupon marketing is taking place. Intertesting to note the stats from Coupons Inc.’s CEO Steven Boal regarding the 90% coupon delivery from newspapers. What consumes the the remaining 10%? I would think perhaps Direct Mail. This vehicle provides a strong hold on the local consumer and merchant markets. And, provides a wider variety of retail services one could argue.
I would ask Mr. Boal if he foresees any efforts in capturing the local Direct Mail coupon arena in regards to establishing a long term vehical for online coupon users?
I think focusing on the end consumer on a local basis is a portion of the future of coupon marketing online. To truley gain the praise and loyalty of the local couponer we must provide that favorite pizza shop coupon in the fastest, efficient and convenient manner.
Posted by: Sheldon Casper on June 27, 2007 17:55