Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : May 09, 2007
aQuantive profits rise 87%
Online advertising revenue was good to aQuantive in Q1, with profits for the company reportedly raising 87%. Net income rose to $14.6 million while revenue was up to $142.6 million.
"aQuantive started 2007 with strong financial performance, resulting in 42% organic revenue growth," said Brian McAndrews, the company's president and CEO, in a prepared statement. "Our performance in the first quarter builds on the investments and results of 2006. Our focus on innovating, expanding globally and providing differentiated client service to the digital marketing industry is working."
McAndrews went on to say that the forecast for Q2 and, in fact, for the year were looking up, thanks in large part to the announcement of Google's buyout of Doubleclick. According to McAndrews, many online marketers are worried about the possible ramifications of how DoubleClick will now measure parent-company Google's ad results, and will leave DoubleClick because of it. Those concerned marketers, according to McAndrews, will have to turn to aQuantive's Atlas platform to serve their ads.
Looking ahead to the second quarter, the company expects net income to stay around $14 million, with revenue rising to $148 million. For the full year, aQuantive expects to see revenue between $595 million and $615 million and net income between $13 million and $14.5 million.
Tags: advertising revenue, aQuantive, online advertising, online marketing
Subscribe to BizReport
Latest Headlines
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
- Marketers need to be mindful of mobile web
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.