BizReport : May 30, 2007 Archive

May 30, 2007 Archive

Social Marketing | May 30, 2007

Marketers measuring online buzz

With the increase in peer to peer recommendations it’s becoming harder for marketers to track online chatter about their products and services. >>

Research | May 30, 2007

Gender split in attitude toward Google

More men than women consider Google is becoming too commercial, according to new research conducted in the U.K. by search agency bigmouthmedia. >>

Research | May 30, 2007

U.K. online retailers aided by wider broadband access

The British online retail sector will be worth $55.7 billion by 2011, according to recent predictions by Verdict Research. >>

Research | May 30, 2007

Newspapers online ad spend increases in Q1

Newspaper publishers had a bit of good news in the first quarter of 2007 - an increase in online ad spending. The year-over-year (YoY) Q1 spend increased by 22% to about $750 million. >>

Research | May 30, 2007

Brands don't fare as well in virtual space

Second Life may be gaining a strong reputation online, but the brands using Second Life to gain a foothold in the virtual world are not. According to reports, big name brands like Coca-Cola and Reebok actually aren't faring well in the virtual world. >>

Internet | May 30, 2007

Facebook shows vast increase from UK users

Social networking drove even more users online in April. According to the newest research from comScore, social sites like Facebook and PhotoBucket pushed more traffic toward social networks. >>