BizReport : May 25, 2007 Archive

May 25, 2007 Archive

Trends & Ideas | May 25, 2007

Local advertisers may benefit most from online video

Small businesses and local advertisers could gain the most from the fever surrounding online video, according to a new report from The Kelsey Group. >>

Research | May 25, 2007

Most students ignorant of brand's country of origin

A brand’s country of origin could have a positive impact on brand equity, yet a new study has discovered that many U.S. college students have no clue as to where their favourite brands come from. >>

E-commerce | May 25, 2007

British online shoppers angry at e-tailer tactics

Online shoppers in Britain are becoming increasingly annoyed by the sneaky practices of some online retailers, causing some to abandon their purchases. >>

Email Marketing | May 25, 2007

Spam levels rise but users are savvier

U.S. internet users are receiving more spam in their inboxes than ever before, but they’re not nearly as concerned as they were a few years ago, finds a new report. >>

Research | May 25, 2007

Should online marketers begin dating?

Online dating is an incredibly fast-growing segment of the Internet. Dating sites received more than 2 million unique visitors from the Nordic countries of Denmark, Finland, Norway and Sweden in Q1 alone. But, is that a good enough reason to advertise within dating sites?

Yes. If the ad is targeted correctly. >>

Loyalty Marketing | May 25, 2007

How to build online customer loyalty

Complex is probably the best way to describe the loyalty of an online shopper. However, knowing what helps to develop a loyal online following is a key for online marketers. A recent study sheds some light on the subject. >>