BizReport : May 16, 2007 Archive

May 16, 2007 Archive

Research | May 16, 2007

Microsoft to turn search ads into display ads

Marketers wondering if paid search ads are "inventive" enough will likely be intrigued by a new offering that Microsoft is beginning to test. The new platform is said to turn standard search ads into full-blown display ads. >>

Mobile Marketing | May 16, 2007

AOL to purchase Third Screen Media

The future of mobile marketing is a bit brighter this morning, with the news that AOL will purchase Third Screen Media, incorporating the mobile marketing platform into the already developed Advertising.com fold. >>

Trends & Ideas | May 16, 2007

European travel sites see 6% increase

Spring and summer travel plans helped travel sites see a nice boost in March. According to the latest numbers from comScore, over half of the online European population (108 million users) visited a travel hub during the month. >>

Email Marketing | May 16, 2007

Email landing page optimization research results released

New research from MarketingExperiments.com has identified ways in which to make email landing pages more effective. The research includes ways in which copy length affect landing page performance. >>

Trends & Ideas | May 16, 2007

New online video advertising service launched

A new service overlaying contextual advertising on online videos has been launched this week. >>

Social Marketing | May 16, 2007

MySpace announces introduction of branded channels

MySpace announced this week that they are launching branded channels alongside their traditional user-generated content. >>

Advertising | May 16, 2007

More jobseekers go online

Forget newspapers for job leads. Those wanting to get a better paying job are looking online, and marketers should take note of the new trend. >>