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BizReport : May 15, 2007 Archive
May 15, 2007 Archive
Advertising | May 15, 2007
Ford will take more ads online
Look for a lot more online ads related to Ford's Lincoln and Mercury product lines. According to reports, the motor company has inked a significant deal with Specific Media, a behavioral targeting advertising network, to provide all of it's online advertising efforts. >>
Research | May 15, 2007
Why marketers should target road warriors
There is a new reason to target traveling salesmen or those with long commutes to work. According to a recent study, the more time people spend in cars the more likely they are to want tech gadgets and spend time and money online. >>
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