BizReport : May 11, 2007 Archive

May 11, 2007 Archive

Advertising | May 11, 2007

UK marketers spend more on display ads

Marketers in the UK spent 9% more on display advertising between March 2006 and March 2007 than the prior 12 months. That doesn't include search or classified spending. During the same time period, the general media spend increased only 5%. >>

Research | May 11, 2007

Europeans click with video ads

Though click-through rates seem to be declining for paid search and email advertising, it appears as though the click-through rates for video advertising are on the rise. That, according to new research from AdTech. >>

Email Marketing | May 11, 2007

E-Tailers are growing email lists

Say what you will about paid search and social networking being the best online marketing options. E-tailers aren't buying it. According to the latest survey from the Internet Retailer, e-tailers are choosing instead to increase email marketing efforts. >>

Advertising | May 11, 2007

Future of advertising is online, says Bill Gates

Bill Gates has said he will spend the remainder of his full-time employment at his firm focussing on advertising and marketing services. >>

Domain Names | May 11, 2007

New internet addresses available in summer 2008

ICANN have announced that new internet addresses will begin appearing next summer, the first expansion for general use since 2000. >>

Advertising | May 11, 2007

U.S. small businesses favor email marketing for Mother's Day

New survey results from email marketing firm Constant Contact shows many U.S. small businesses predict a busy Mother’s Day period and will concentrate marketing efforts online. >>