BizReport : May 8, 2007 Archive

May 8, 2007 Archive

Viral Marketing | May 08, 2007

Nielsen launches VideoCensus measurement tool

Online marketers wondering who is watching online video, when they are watching and what they are watching for now have a way to answer those burning questions. Nielsen//NetRatings has launched the VideoCensus tool, which measures audience size, engagement, activity and how the demographic is made up. >>

Research | May 08, 2007

Lifestyle changes interest spring web surfers

With spring in full swing, American consumers are researching home improvements, new home and car purchases and spring/summer vacations. >>

Email Marketing | May 08, 2007

What makes good email copy?

With fewer consumers opening marketing emails and marketing emails being mistakenly routed to junk or bulk folders, many email marketers are wondering how to get the most from email messages. A recent experiment sheds light on the email copy question. What is surprising is that the overall findings aren't new. >>

Research | May 08, 2007

Americans spend half their free time online

A new report from Media-Screen takes a look at how, and where, U.S. broadband users access information and entertainment content online. >>

Search Marketing | May 08, 2007

Search marketing gap between UK and US

A “search gap” has been identified between the U.S. and the U.K., with the U.S. missing out on potentially billions of dollars in earnings. >>

Advertising | May 08, 2007

NBC cuts pre-roll ads short

Responding to consumer feedback, NBC Universal will shorten pre-roll ads for short-form digital content, starting July this year. >>