BizReport : May 4, 2007 Archive

May 4, 2007 Archive

Advertising | May 04, 2007

Google creates "gadget ads" for websites

Online giant Google has begun testing a new advertising program that is expected to launch later this summer. According to reports, the new gadget ads will be available for site owners to embed within their websites pages. >>

Domain Names | May 04, 2007

Milestone number of .mobi domains registered

Many of the world’s leading brands have secured domains designed to be used on mobile phones and portable devices, such as PDA’s. >>

Mobile Marketing | May 04, 2007

Targeted ads are okay with British teens

Advertisers wanting to tap into the youth market should pay attention to a recent study about British teens. According to researchers, teens are fine with accepting ads on their mobile devices. Display ads rather that video or text messages are the preferred ad type. >>

Research | May 04, 2007

IAC reports 10% revenue boost in Q1

Online hubs Ask.com, CitySearch and Match.com helped boost IAC's Q1 revenue 10 percent, according to company reports. Revenue reached $1.6 billion in Q1 as the company launched a huge campaign to promote the Ask.com hub. >>

Internet | May 04, 2007

Microsoft resumes its pursuit of Yahoo

Reports are surfacing concerning Microsoft and the resumption of its pursuit of Yahoo Inc. >>

Advertising | May 04, 2007

AOL ad revenues rise

AOL’s decision to provide free content and features supported by advertising dollars has lost them paid subscribers, but increased advertising revenues. >>

Research | May 04, 2007

New audio and video streaming demographic identified

A new study by Knowledge Networks/SRI profiled users of online audio and video streaming, and came up with a new demographic for online marketers. >>