May 2, 2007 Archive

Research | May 02, 2007

"Brandjacking" is on the rise

Do you know how your brand is being used online? According to a new report called the Brandjacking Index, many brands are being hijacked online - and companies don't even know about it. >>

Advertising | May 02, 2007

Out-of-home media spend is up 27%

According to a new report from PQMedia, alternative out-of-home ad campaigns - digital billboards and video ad networks - are working better than marketers had hoped. According to the report, alternative out-of-home media spending jumped to $1.69 billion in 2006 and is expected to grow even more in 2007. >>

Research | May 02, 2007

Users choose multi-media over news content

News and media websites have another reason to be nervous about the ever-changing Internet: according to a new study from Hitwise, nearly 200% of past traffic has left news and media sites in favor of newer multi-media sites. >>

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