Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Social Marketing : April 03, 2007
Woolworths (UK) appoints Reevoo to manage customer reviews
Woolworths (UK) is incorporating social marketing elements in to its U.K. website, appointing Reevoo to collate and publish customer product reviews.
In recognition of the increasing importance of peer reviews in e-commerce strategies, Woolworths has inked a deal with Reevoo, the online reviews company, to provide content for a user review facility on its website.
Woolworths is responding to customer requests for more tools to help them in the buying process and, in turn, will benefit from the added information to be gleaned from customer attitudes and experiences with purchases and services.
“We believe that a website should go beyond displaying products. It is about adding value to the customer's shopping experience, which includes helping shoppers choose what to buy,” said Mark Batty, Online Marketing Manager at Woolworths.
Reevoo’s service ensures that only confirmed customer reviews are published, reassurance for marketers and retailers after reports of fake reviews and abuse of the review system. The EU has recently taken steps to eradicate “astroturfing”, as this activity is referred to.
Reevoo, who already provides online review services for companies such as Orange, Comet and The Carphone Warehouse, reaps a small fee each time a customer review is clicked on.
Tags: customer reviews, Reevoo, social marketing, social media
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.
Comments
One cannot get on to either of the e-mail addresses that Woolworths supply for customer complaints
Posted by: Chris Avery on January 4, 2008 08:49