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BizReport : Research archives : April 17, 2007
Web design is growing in importance
As online advertising budgets grow, so do the budgets to create or build an online web presence. According to a recent Forrester Research survey, more top companies are increasing the amount of money they are putting toward websites.
This is leading to a growth of at least 20% in the profit margins of web agencies. Some agencies have seen as much as 40% growth from building state of the art websites.
With this pressure to create the best websites, companies' needs must be being met, right? Not necessarily. According to the survey, many websites are only doing a mediocre job of intriguing users and inviting returns to the websites.
There are many reasons a user might not return, but for many it is simply the layout of the site. With so many companies hiring out for website creation, there is a shortage of qualified site builders and many companies are beginning to see that the websites they have had created aren't measuring up.
As the need for websites intensifies, as it will in the coming years, that shortage of qualified help may continue. A website may technically do what it is supposed to - show users shopping deals, supply information or allow for the sharing of user-generated-content - however, if the site is not inviting to a user, those consumers won't be back.
For companies building or rejuvenating a website, the key will be navigation, availability of information and ease of use. Shopping around for the right site builder or hiring a site builder to work only for that business may be a good idea.
Tags: online advertising, online revenue
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Charles Thonen
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E. Constantinides
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Paul Minty - Mintleaf Studio
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William Rice
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