RSS feed Get our RSS feed

News by Topic

BizReport : Social Marketing : April 13, 2007

Traffic increases for re-launched has seen an impressive increase in registrations and unique visitors since its re-launch in March.

by Helen Leggatt

usa today logo This week, announced a 380 percent increase in registrations since it re-launched with social networking features last month. Nielsen//NetRatings has reported that unique visitors to the site rose by 21 percent since February, 2007, with nearly 11 million counted. Sections of the website that saw the biggest increases in traffic were Money, Travel, Sports and Tech.

The newspaper website has reinvented itself as an interactive, social networking hub packed with user-generated content, videos, blogs and reviews. Registered users can create personal profiles, “friend” others, interact with USA Today journalists and comment on content. In March alone, almost 40,000 user comments were posted on the website and readers stayed on the site longer.

"We are very pleased our readers are connecting with, using the new tools, enthusiastically participating with comments and recommendations, and registering to be a part of the USA TODAY community. It is also gratifying traffic is increasing as users of the site embrace the many new offerings," said Jeff Webber, publisher of and senior vice president, advertising for USA TODAY.

Tags: social networking,

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.