NearbyNow pulls local retailers into mobile search

With the addition of several more cities to it's national network, NearbyNow is enticing more local retailers to become a part of local search campaigns. There are now retailers in 27 cities across America participating in the national mall advertising network.

by Kristina Knight

The network allows shoppers to logon using their mobiles to find local retailer information before they shop and while they are shopping, key times to entice them into stores.

The network allows shoppers to search for brands and specific items at home or while they are at the mall or a shopping center. The search information includes prices and stock information as well as coupons and text message offers.

Local search is a huge business for local retailers and shoppers, who are known to look for a store location at the moment they are shopping rather that preparing beforehand. By connecting with those shoppers when they need shopping information, retailers have a better chance at improving their own ROI.

For marketers wanting to connect with consumers, networking through local search is a great opportunity because it targets users while they are shopping. As they are searching for store and product information, retailers who catch them with special offers have a much better chance of getting the customer into the store and converting them to sales.