Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Search Marketing : April 24, 2007
Most SEM money spent with Google, Yahoo
Look for the two biggest dogs in the search engine marketing pound to get bigger over the next few years. According to a new report from eMarketer, the majority of SEM dollars are already going to Google and Yahoo and you can expect that to stay the same for the foreseeable future.
Researchers expect the two search giants to bring in more than 90% of search marketing dollars this year. For new search engines, this is bad news but for advertisers the news isn't all that bad.
Why?
According to the report, more advertisers are glomming on to the Yahoo and Google monsters but user numbers are staying relatively flat across the board. Meaning users are still using their favorite search platforms, not just Yahoo and Google. With fewer marketers using the smaller search engines, but the same number of consumers there is less clutter for users and a greater chance that they will find specific ads for specific products.
For search engines, the good news is that even though Yahoo and Google are obtaining the largest share of ad dollars, there are more ad dollars that ever spent on search marketing, and there will be some trickle down effects. SEM accounts for just over 40% of the total ad spend. In 2007 advertisers spent more than $6.9 billion on search marketing campaigns. By 2011, that number is expected to explode to more than $16.1 billion.
Tags: Google, search engine optimization, search marketing, Yahoo
Subscribe to BizReport
Latest Headlines
- Are you prepared for an online reputation crisis?
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.