Adgooroo: More search marketers turn to LiveSearch

Consumers may still be logging on to Google in record numbers but search marketers may be changing their tune. According to AdGooRoo, nearly 20% more search marketers logged campaigns with Microsoft Windows LiveSearch in Q3 2008 than in Q2. >>

E-commerce

Report: Gift card buying, usage will change in 2008

Merchants can expect gift cards to help bolster the holiday shopping season, but according to a recent surve from Archstone Consulting merchants shouldn't count on those gift cards to be used on frivolous purchases. The survey found that consumers, who are already tightening their spending belts, will use gift cards for necessary purchases. >>

Research

Nielsen partners to measure China's Internet usage

Curious about the Chinese online marketplace? With China one of the world's fastest growing online arenas, you should be and a partnership between Nielsen Online and Beijing Zhongqian Wangrun Informtion Technology Company Ltd., could help. >>

Mobile Marketing

Keynote Systems: Mobile websites need improvement

In their new study, 'WebEffective for iPhone', Keynote System asked participants to find an entertainment news story, read it, search for another topic and send that story to a friend. The results demonstrate the need for improvements in the mobile Internet experience. >>

Search Marketing

More ad opportunities via Google

First came click-to-buy on YouTube, then AdSense for Games and now Google has been spotted placing text ads on Google Maps. >>

Advertising

Yahoo Web Analytics tool launched

Yahoo's acquisition of IndexTools in May of this year has led to this week's announcement of their new analytics product, currently being rolled out in beta on a limited basis. >>

Advertising

IAB: Online ad spend up 15% so far

The US and global economies may be weakening, but according to the latest research from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, the online advertising spend continues to grow. Through the first six months of 2008, IAB reports that online ad spending increased by more than 15%. >>

Search Marketing

Report: Local search, mobile search important to consumers

Local search is hotter than ever and don't rule out the impact of Yellow Pages. Those are two key findings in a new report from TMP Directional Marketing. According to the report more than one-third (31%)of Internet users first turn to search engines when looking for local stores, products and services. >>

Advertising

Federated Media launches overhauled self-serve ad platform

Federated Media is making premium content on its self-serve platform, usually reserved for large clients, available to businesses of all sizes as the market reaches maturation. >>

Research

ZenithOptimedia revises global ad spend down... again

For the third time in twelve months, ZenithOptimedia has scaled back its predictions for global ad spending growth as economic uncertainty continues to undermine consumer confidence. >>