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BizReport : Advertising : April 18, 2007
Google AdWords launches new bid control feature
Google AdWords has a new feature. It’s called “preferred cost bidding” and it’s aimed at saving advertisers time and help manage their budgets.
Responding to “advertiser demand for greater control over how they manage their bids and costs”, Google AdWords has added a new feature which they are calling “preferred cost bidding”. The feature, available globally by the end of this week, will allow advertisers to set a preferred CPC or CPM bid that represents the average price they want to pay.
Advertisers can now set their target price and the AdWords algorithm will constantly strive to achieve that price. According to Google the system may place an ad in a range of positions as it tries to meet that preferred cost.
Initial reaction hasn’t all been positive with lively blog and forum discussions underway. Many feel it has simply added to an already complex AdWords system, and some need convincing that it will benefit advertisers and will be watching and waiting in the wings.
Tags: CPC, CPM, Google AdWords, preferred cost bidding
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Comments
Very interesting. This sounds to me like another way Google will try to make as much money as possible from advertisers. Click cost pricing increase, I guess is not enough...If they want to make this an effective change, it has to prove itself over time with advertisers in all verticals.
Posted by: Nick Stamoulis on April 19, 2007 00:43