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BizReport : Social Marketing : April 13, 2007
Bud.tv struggling to attract visitors
Bud.tv started to lose its fizz not long after the Super Bowl hype, and figures out for March show little sign of a turnaround.
Quantcast recently rated Bud.tv as the 49,303th-busiest site on the web where it is lodged between a sheet rubber service and a pornography site. In February the site was ranked 29,840, still a long way off the goal of a top 100 placement.
Viewer numbers dropped 40 percent in March, from 253,000 to 152,000, a far cry from Anheuser-Busch’s forecast of two to three million.
It has already been mooted that Anheuser-Busch’s strict age-verification procedure is to blame for the low traffic volume, yet most of the Bud.tv content shown on YouTube isn't attracting many views either.
"It's generated very little discussion, even relative to other things they do like Bud ads," said Pete Blackshaw, CMO of Nielsen BuzzMetrics, of Bud.tv (via AdAge.com). "It is not penetrating at the level you'd expect."
Bud.tv is the first full-scale online TV network and the marketing and media industries are keeping tabs on its rise and fall with interest. Unfortunately for Bud.tv, it appears that consumers aren’t quite so interested.
Tags: Bud.tv, online television, social marketing
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Comments
or the record, I think Ad Age is totally off-base with analysis that people aren't going to Bud.TV because of the difficult sign-up procedure. Give me a break. Ad Age's own online signup took me five minutes. I blogged on the real reasons for the tanking on my blog at http://news.ihollywoodforum.com/public/item/165894
Posted by: Michael Stroud on April 15, 2007 10:00