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BizReport : Research archives : April 03, 2007

$85 million wanted from comScore IPO

Online measurement firm comScore has filed a registration statement with the U.S. Securities and Exchange Commission for an initial public offering (IPO) of common stock.

by Kristina Knight

The registration seeks to raise more than $86 million from the offering. The stock will be listed under the "SCOR" symbol. No word how many shares will be released or the expected price for stock in the IPO.

2006 was a strong year for the company. Revenue topped out at just over $66 million, with much of the revenue coming from subscription fees. Since the start of 2007, comScore has released a new metric that could change the way websites are measured. The new visits metric measures not only how many pages are viewed within a website, but how much time is spent on the website. It also shows how engaged users are with specific websites, which is key for advertisers. By measuring engagement, advertisers and website owners can determine how effective campaigns will be before the advertising campaign is begun.

Credit Suisse Securities (USA) LLC will act as the book-running manager. Deutsche Bank Securities, INC., William Blair & Company, LLC, Friedman, Billings, Ramsey & Co., INC and Jefferies & Company will act as co-managers for the offering.

Tags: advertising metrics, comScore

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