RSS feed Get our RSS feed

News by Topic

BizReport : Mobile Marketing : April 25, 2007

66% of mobile TV viewers are male

Young males are the current target market for mobile television advertisers, but don't expect this to always be true. According to a new study from comScore, interest in mobile TV is growing across all segments of the population.

by Kristina Knight

According to the study, 65% of male and 35% of female survey respondents currently subscribe to mobile television. However, 54% of males and 46% of females showed interest in the medium, which is encouraging.

Serge Matta, senior vice president of comScore Telecom Solutions said, "Once the early adopters have had a chance to fully engage with the technology and share their experiences with friends, relatives and colleagues, Mobile TV is substantially more likely to reach a critical mass in the marketplace.”

So far, the under 35 age groups have more subscribers (46%) than any other age groups, but the 35 and over categories show a growing interest in mobile TV. Roughly 62% of those over the age of 35 are interested in mobile television viewing options.

So far the cost has held most subscribers back. 71% of survey respondents said cost was the biggest factor in their decision not to subscribe, however, 67% said they would be willing to watch ads in exchange for mobile television content.

Tags: mobile advertising, mobile display ads, mobile television

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.